Independent researchers collected information from the public websites of each of the travel companies to determine which were selling tickets for harmful experiences at captive wildlife venues.
The good news
Airbnb, Booking.com and The Travel Corporation have proactively removed captive wildlife entertainment. Tripadvisor/Viator has removed ticket sales for captive wild animal entertainment, but continues to promote exploitative wildlife tourism through images and reviews on their website.
All four of these companies have invited advice from World Animal Protection to improve their commitment to rejecting animal exploitation and wildlife-friendly tourism and these scores are a testament to the steps these companies have already taken to protect animals.
The bad news
Many of the world’s leading travel companies are severely failing wildlife. These companies, who are among the most influential businesses in the tourism industry, are still selling harmful exploitative wildlife experiences.
Travel companies need to take responsibility for fuelling demand for cruel captive wildlife entertainment. With your help we can end ticket sales to venues where dolphins, elephants, primates, and big cats suffer for profit.
You can be a hero for wildlife
To be a hero all we ask you to do is select one of the top 5 travel companies below, who are seriously failing wildlife, and call them out using a social media post we have prepared for you. Collectively your action can help focus attention on the travel companies and hopefully convince them to change their policies on wildlife being used for entertainment.
Travel companies are accountable for animal suffering
Worldwide, wild animals are taken from the wild or bred in captivity to be used for entertainment in the tourism industry. Captive wildlife tourism often requires the removal of wild animals from their natural habitat and this captivity offers no genuine benefit to the conservation of the species.
Travel companies need robust animal welfare policies that protect wildlife at tourist attractions to which they sell tickets and promote. Travel companies must educate and empower customers to make animal-friendly travel decisions. This involves ‘choice editing’, the process of controlling or limiting the choices available to consumers to reach an end goal, in this case, removing cruel wildlife tourism activities and promoting wildlife friendly.
Responsible tourism is the future
Responsible tourism is an increasingly popular term in the travel industry, as well as being increasingly important to travellers. The term “responsible tourism” should indicate that all involved – companies and travellers – are taking responsibility for their travel activity.
Transparency between companies and consumers encourages trust. Taking a strong stance against animal cruelty gives companies a strong market position and builds their brand as a responsible leader in travel.